Archive for the ‘Free Downloads’ Category
How to Get Free Press
Free press is one of the best ways to spread the word about your website, your product, and your brand. However, most people don’t know where to start. Fortunately, it’s really not as hard as you might think.
There are thousands of articles being published every single day on blogs, newspapers, and magazines. Bloggers, writers, and journalists have pages to fill and all of them are actively looking for interesting topics to write about.
Many people forget that PR is about public relations. It’s not just about writing a press release. It’s about getting to know the journalists. Find out what kind of stories they’re working on and see what you can do to help them. PR is really about listening and engaging key influencer’s.
You need to connect. Connect with journalists who are writing about stories in your industry. Send them a quick note to tell them what you like about their writing. Provide them with story ideas within your industry. Provide them with value and they will have open ears whenever you want to pitch your own story.
But remember, a journalist is extremely busy. You must respect their time. Keep everything short and sweet. Get to the point quickly and concisely.
Most journalists can be easily contacted through email, which can be found on their website, in their byline, or within the publication they write for. However, many writers and journalists can also be found on a number of different social media networks, including Facebook, Twitter, and LinkedIn. These social media platforms are another great way to connect with bloggers and mainstream media journalists.
However, what if you could get reporters and writers for major publications like the New York Times, USA Today, and the Wall Street Journal to actually come to you for their information for articles?
This is exactly what you’ll get with PR Leads, a service which connects experts with reporters. At $99 per month, this is one of the best publicity bargains around without actually hiring a full time PR agency.
This is one of the easiest ways to get your name in print. PR Leads connects you with journalists in your area of expertise. They put you in direct contact with reporters who are actively looking for quotes. In fact, you’ll get 3-5 emails per day sent directly to your inbox.
However, if $99 is a bit too high for you, there’s also a free service called Help a Reporter Out that offers a similar service. It’s run by a New York PR guy named Peter Shankman.
Much like PR leads, they connect you with PR people and journalists who are looking for sources.
Each day, they will send your up to 3 emails containing anywhere from 2-10 quiries per email. You can then respond to any queries that are targeted within your niche.
This free service actually started out as a group on Facebook called “If I can help a reporter out, I will.” However, it got so big that Peter decided to start sending the enquires by email. They now have over3,000 10,000 members getting free PR leads.
You can sign up now at http://www.helpareporter.com/
Have you ever wanted to be a featured guest on National Television?
If you’re looking to get on national TV shows, there’s a specialized directory that will provide you with all the contact info you’ll need to apear on top TV shows, including Oprah, the Today Show, CNN Fox News, CNBC, Nightline, Bloomberg TV, and many more.
This incredible service is known as the “Harrison’s Guide” and will give you 927 key contacts for 259 top national TV and cable shows that interview guests.
You’ll find out exactly who to contact at each show and what to say to get them to put you on the air.
Find out more at http://www.freepublicity.com/getontoptv/
Participation is the key to good press. Get to know the influencers. But most importantly, get to know your readers. In today’s world of social media, word of mouth can spread faster than ever. Everyone is now a content creator, a blogger, a social bookmarker, and an evangelist. These are the people you want to connect with.
People used to say that you had to get out there and knock on doors, but today you need to leave blog comments, interact on social networks, and above all: provide value. Contribute to the conversation.
Social networks such as Facebook, Twitter, Pownce, FriendFeed, StumbleUpon, Digg, Delicious, Ning, Google Groups, and many others can bring massive amounts of traffic, links, and attention.
However, many people miss out on one of the biggest benefits of social media…
Feedback.
Your customers are having conversations at this very moment in forums, social networks, blogs, and other media outlets. Connect with them and you’ll be amazed at the amount of valuable feedback you’ll get back.
This feedback can then be used to improve your products, your content, and your customer experience.
Building good PR is a process of building relationships with key influencers, building relationships with your community of readers and customers, and most importantly: creating insanely valuable content.
Kim Roach – By being remarkable, you’ll naturally be noticed by bloggers, reporters, journalists, and talk show hosts. Build a business that’s worth talking about and people will start talking.
Grab Front Page Rankings in 24 hours – Free Google Domination Videos show you how…
http://www.buzzblogger.com/traffic/
Tags: article writing, content writing, free press
By Kim Roach in Writing
Yet More Cool Tools that are also Free!
Several months ago, I published an article on cool tools that are also free. We all enjoy discovering free resources that genuinely merit value, don’t we?
Thanks to everyone who wrote and sent me your own cool tools. We’ll keep publishing articles as long as you keep sending me your own ideas! We’ll combine and categorize them into one very helpful list.
Here’s Part 2 of our Cool Tools that are also Free. Click here for Part 1.
Link Reputation Tool
a style=”font-size: 11px; background: none transparent scroll repeat 0% 0%; color: #1f3a56; font-family: Verdana, Helvetica, sans-serif; font-variant: normal; text-decoration: none; webkit-background-clip: initial; webkit-background-origin: initial;”>http://198.68.180.60/cgi-bin/link-reputation-tool.cgi
We know the importance of link popularity (the number and quality of inbound links pointing to our Web site). Equally important is link reputation – what those inbound links say about our Web site. In other words, link reputation is what is written in the link text, or the clickable text, pointing to our Web site. With this free link reputation tool, you can learn what other sites are saying about your Web site.
strong>Trojan Scanner
http://info-x.co.uk/netools/netools.asp
Wow. This tool really brings back “fond” memories when I had my very own Trojan horse clomping around inside my computer system. (A word of advice: please get a firewall!)
The Trojan Scanner at Information Exchange scans your system for 85 known Trojans. You’ll hold your breath as it runs its scan, or at least I did. You’ll also find a WhoIs Lookup, a Server Check, and other cool tools.
Quality Assurance ToolBox at the W3C Consortium
http://www.w3.org/QA/Tools/
The W3C offers a suite of validators that you can use, such as a W3C markup validator, a CSS validator, an XML validator, a log validator, and some that I’ve never heard of!
As you know, it’s important to be in compliance with W3C standards, and these tools and validators will help you to accomplish just that.
FreeWebSubmission Site Ranking Tool
http://www.freewebsubmission.com/site-ranking.html
Plug in your URL and your keyword phrase, and you’ll quickly learn your rankings across 12 major search engines in a minute or two. Pretty slick!
SnapFiles
http://www.webattack.com/
Free software (freeware) galore! This is a computer addict’s paradise. Enjoy!
Dynamic Drive
http://www.dynamicdrive.com/
Dynamic Drive offers original dynamic scripts (DHTML) and a JavaScript code library, including calendars, mouseover images, DHTML games, scrollers, etc.
CoolText Logo Generator
http://www.cooltext.com/
Not a Web or graphics designer (like me)? This site has some free logo and button generator tools just for you.
DNS Report
http://www.dnsreport.com/
Many domains have DNS problems. This handy site will help you find those problems and fix them by providing a DNS report for your domain.
Everything You Want to Know about a URL (and I do mean everything). URLinfo is a “tool for handling Web pages,” and it includes 107 tools that you can use to dig for information on a URL. You’ll be there for hours, so grab a sandwich and a cup of coffee and get ready! There are more nooks and crannies to this site than you can possibly imagine.
What is my IP Address?
http://www.whatismyipaddress.com/
Doesn’t take much explanation on this one, does it? If you ever need to know your IP address, this neat little online tool will answer the question for you.
Free Report on How to Measure the Effectiveness of Your Online Marketing Campaigns (by Marshall Sponder)
This free downloadable report is a phenomenal study in how to measure the traffic to your Web site. Too many times, Web site owners work and work on increasing their traffic, then stop way too short by forgetting about studying that traffic.
This PDF download takes you several steps further in helping you understand the value of analyzing the traffic to your online business.
Click on the link below:
http://www.searchengineworkshops.com/SearchEngineMetrics.pdf
Free http://www.bruceclay.com/searchenginerelationshipchart.htm
Sign up for John Alexander’s audio tutorial offering tips for doing keyword research using Wordtracker. Two audio tips are sent out by e-mail once a week, and they’re approximately 2-3 minutes in length.
These tips are worth their weight in gold as they open your creative mind to researching keywords.
Search Engine Relationship Chart
By far, the best chart to show the relationships between the search engines and directories is Bruce Clay’s. He does a tremendous job of keeping it up to date, and you can even download a copy as a PDF.
Again, thanks to all of you who shared these “cool tools” with me. Be sure and send me your list, and I’ll add them to the next article. Thanks so much!
Robin Nobles
Cool Tools. . . that are also Free!
When working with my workshop or online SEO students, I’m often told of a really neat tool that I’ve never heard of before.
So, I thought it would be a great idea to share these tools with you, just like they were shared with me.
A special thanks goes to all of you who told me about these unique tools. And, if anyone else has a “cool tool” to share, be sure to let me know.
Customer Focus Calculator (”We We Monitor”!)
http://www.futurenowinc.com/wewe.htm
This has got to be one of my favorite cool tools. It analyzes a Web page and lets you know if the Web page is focused on you or on your customers. After all, shouldn’t our Web pages be written for our customers . . . not ourselves?
Search Engine Optimization Tools
http://www.webconfs.com
This site has three different tools that are really cool. One is a Search Engine Spider Simulator, which displays exactly what a spider would see when it visits your page. Another free tool is the Google Backlink Checker, which lets you know who’s linking to your site and what link text they’re using. The last tool is the Similar Page Checker. We all know that “duplicate content” is a no no. This neat tool will determine the similarity between two pages.
Marketleap Search Engine Marketing Tools
http://www.marketleap.com/services/freetools/default.htm
My favorite tool on this page is the Link Popularity Check. Enter your URL and up to three comparison URLs, and the site will let you know what your link popularity is in AllTheWeb, AltaVista, Google, Inktomi, and MSN. It also compares your site’s link popularity to other URLs you listed as well as other sites on the Net. The Search Engine Saturation tool determines how many pages a given search engine has in its index for your Web site. You can compare your site to five other sites with this tool. Finally, the Keyword Verification Tool checks to see if your page is in the top three pages of a search engine’s results for a certain keyword or keyword phrase.
Website Security Report
http://security.computer-concierge.net/security/website_security_report.asp
This very cool tool lets you find out how secure your Web site is. When I first used it, it found more holes in the security of my Web site than the laws allows, and I promptly changed to a different hosting company!
Your Computer’s Security
http://grc.com/default.htm
Gibson Research Corporation offers a really neat (and free) tool for checking the security of your computer: ShieldsUp. Scroll down on the page to the Hot Spots area, where you’ll find the link to ShieldsUp. Be sure to go through each of the checks in the ShieldsUp section (File Sharing, Common Ports, etc.).
Reverse DNS Lookup
http://remote.12dt.com/rns/
This service converts an IP address to the host name by searching domain name service tables.
Doctor HTML
http://www2.imagiware.com/RxHTML/
Click on Single Page, and the free service will analyze your Web page based on document structure, image syntax, table analysis, browser support, verify hyperlinks, and much more.
GifBot by NetMechanic
http://www.netmechanic.com/accelerate.htm
GifBot will compress your GIF, JPEG, and animated GIF images by decreasing the file size without sacrificing the quality of the image. So, your pages load faster!
Bobby Online
http://bobby.watchfire.com/bobby/html/en/index.jsp
This online service allows you to test Web pages to help expose and repair barriers to accessibility and encourage compliance with existing accessibility guidelines. It’s very important to make sure your Web pages are accessible for those who surf the Internet with disabilities.
AnyBrowser.com Screen Size Tester
http://anybrowser.com/ScreenSizeTest.html
Have you ever been to a Web site and not been able to scroll to the bottom of the page? The scroll bar is there, but you can’t get down that far to scroll. It’s not a pleasant experience. At the Screen Size Tester, you can test your Web pages in different screen resolutions so that you can be assured that all of your visitors can view your site in its entirety.
Comprehensive Guide to .htaccess
http://www.javascriptkit.com/howto/htaccess.shtml
Though not a “tool” per se, this comprehensive tutorial about how to use the .htaccess file is excellent.
Top Ten Web Design Mistakes for 2002
http://www.useit.com/alertbox/20021223.html
Though also not a tool, this handy list is something that we should all be aware of. For example, don’t use horizontal scrolling!
Again, thanks to all of you who shared these wonderfully helpful tools with me. If I missed any (which I’m sure I did), please let me know. Part 2 of this articles provides additional cool tools that are also free.
By Robin Nobles







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