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Archive for the ‘Graphic Design’ Category

Increase Sales Page Conversion With Basic Graphic Elements

posted by webmaster 4:05 AM
Wednesday, January 14, 2009

Your sales page is your most important tool for online marketing. It is the one piece that directly leads to a sale. Everything else is just a build up to the sales page. With out the sales page, you have no sales. The tiniest change in the conversion rate of your sales page can have dramatic effects on your profits. One way to increase your sales rate, is to use the proper graphical elements on your sales page.

There are 6 basic graphical elements you should use to enhance the conversion rate of your sales page.

They are:

  1. The Header
  2. Graphics for bullet points
  3. Graphics for product
  4. Graphics for the guarantee
  5. The Pay Button
  6. The Footer

The header brands your site. It can also be used as part of your personal branding, depending how you market yourself and your product. The header sets the tone of the sales letter and can do as much to draw the users attention as the headline. A great header can be the stimulus for your prospect to read your sales letter.

Graphics for bullet points separate and draw attention to features and benefits that you want your prospect to see. Even if your prospect is quickly browsing down the page, these graphical designs, usually oversized check marks, will grab the visitor’s attention and cause them to stop and look.

Graphics for your product is the visual that your prospective customer has to have. A product with out some visual representation is not going to sell. Customers want to see what they are buying. Online, your buyer cannot pick up and hold the product so they must have a visual que to push them along the path to the ultimate buying decision.

Graphics for the guarantee is what draws attention to the guarantee to make sure it is not missed by the prospect. As you lead the visitor step by step through the buying process, you want to make sure their attention is properly funneled to the main selling sections of the page. The guarantee, as one of those selling sections needs a significant graphic to ensure the potential buyer realizes the guarantee alleviates his concern of risk. A guarantee medal or seal is commonly used along with an offsetting guarantee frame.

The Pay Button is the final step in the sales process. It is the call to action. It tells the potential buyer exactly what to do next. It tells the buyer: “CLICK RIGHT HERE TO BUY NOW!” A great big, in your face, can’t miss this graphical button with the directions on it will make sure your visitor knows exactly what to do and where to do it.

Finally, the Footer is your last stab at the prospect. If the prospect has read down that far, he has passed your pay button by, and apparently has decided not to buy. A properly done graphic footer could be just the small nudge your potential customer needs to scroll back up and buy.

Your sales page is a selling system. It is designed section by section to slowly grab your customer and lead him to the inevitable conclusion that he has to buy. The proper graphics through out the sales page will highlight each section, each stage of the selling process, so that your prospect follows the correct path. The closer you can get the prospect to follow your sales letter’s path, the easier it will be to convert your prospect to a buyer.

Ray Johnson – To find out how you can utilize graphics and design templates to enhance your online business, and get profitable advice to making money online, talk with Ray Johnson – Google.com No.1 Ranked eSeller: http://www.ray-johnson-online-design.com

2 Responses to “Increase Sales Page Conversion With Basic Graphic Elements”

yeah I can not tell you how many websites I see from month-to-month that are still programmed using 90s HTML techniques.

Just applying images to your bullet points goes a long way.

By Ray Johnson in Webmasters

Photoshop – Text in a Circle

posted by webmaster 10:24 AM
Tuesday, December 5, 2006

This is for Photoshop 5 or higher.

Drawing text along a path or placing text in a circle is something that many people ask about. Until now, it was really difficult to accomplish without a vector program such as Illustrator or Corel DRAW! With Photoshop 5’s new features, however, it has become possible to place text in a circle with relative ease. It’s still more time consuming than with a drawing program, but, once you’ve got your text the way you want it, another new feature will let you easily edit the type! 

This tutorial uses two new features of Photoshop 5. The first is a feature that enables you to move the center of rotation of an object and the second is editable type layers. 

The editable type layers means that you can go back to a type layer and change the text, change the font you used, and its size, and even change the font or size of individual letters. Very cool! 

To get started, open a new 200 x 200 x 72 dpi image. Set the Contents to white and the mode to RGB.
With the new image open, choose View, Show Grid to show the grid (see figure 16.1).


Select the Type Tool and position the mouse on the second line down from the top of the grid and exactly in the middle horizontally. This will position your type near the top and in the middle of the image.

  • Click to bring up the Type Tool dialog box. 
  • Choose your font and its size. I used Arial at 30 points. 
  • Click in the large white area and enter the number 1. 
  • Click OK to enter the text into the image. It will appear on a new layer. Click on the small eye icon to the left of the layer in the Layers Palette to turn off the layer’s visibility. 
  • Place the mouse back in the same place and click to bring up the Type Tool dialog box. 
  • Enter the number 2 and click OK. 
  • Turn off this layer, as well. 
  • Click the mouse in the same place again and enter the number 3 in the Type Tool dialog box. 
  • Continue this process until you have entered 7 numbers. 

NOTE: I’ll be working with seven characters and you might want to do the same just to follow along. Later you can re-create this image at a different size and with a different number of characters. 

You should now have seven numbers (1 through 7) on seven separate layers as well as the background layer. 

To place the letters properly you’ll need to use a little math. Ack!!! I know, I know… Scary subject, right? No problem! Here’s how it works. The top letter (or number in this case) is at 0. Since I’ll be placing the text along a semi-circle there’s 180 degrees to work with. Photoshop likes to break the angles up into plus and minus so the last letter will go at 90 degrees and the first letter will go at -90 degrees (see figure 16.2). 


In figure 16.2 you can see what the angles are for all of the letters. I arrived at these numbers by doing a little simple arithmetic, not higher math. Because I was working with 7 letters and the 4th or middle letter was at zero that left 3 to the left (the minus side) and three to the right (the plus side). Each side has 90 degrees, right? And 90 divided by 3 is 30. Voila! Each letter would be separated by 30 degrees. These numbers will be different for each image if you use more or less than 7 letters. Again, though, as I mentioned above, you can change the type so you’ll only have to do this once for each image. 
Anyway, let’s get started on moving the numbers into place. 

 

  • The last number you entered, the 7, should be on the only visible layer. 

  • Choose Edit, Transform, Rotate. 

One thing you might notice, as opposed to earlier versions of Photoshop, is that you now have a center of rotation marker. It’s a small circular icon with a line at the top, bottom, and each side. It might be a little difficult to see so you may want to zoom in. 
You can grab this icon and drag it around to create a new center of rotation. Drag it to the center of the image and it should snap into place on the grid. If it doesn’t, check to be sure by choosing View, Snap to Grid, that this option is on. 

You can now move the cursor back over the number 7 and drag it down to the 90 degree mark. 

You can make this move more accurate by turning on the Info palette so that you can see what the angle is. As well, you can move the number in angular increments by holding down the shift key. When the number is in place press the Enter key (the Return key on a Mac) to complete the transform. 

Figure 16.3 shows the number 7 in its place. 


Make the layer with the 6 active by clicking on its layer in the Layers palette. 

Choose Edit, Transform, Rotate and drag the center of rotation point to the center of the image. Now drag the 6 into place at 60 degrees and press the Enter key. 

Repeat the process with the 5 (it goes at 30 degrees) and the 3 (it goes at -30 degrees), the 2 (at -60 degrees), and finally the 1 (at -90 degrees). The number 4, of course, stays at its original position at the top of the semi-circle. 

With all of the numbers in place you should save this image. 

You can now edit each number and replace it with a letter. How? Easy! Just double-click on a type layer. Doing so will bring up the Type Tool dialog box enabling you to change each character. 

Figure 16.4 shows the numbers replaced with the letters of my name.


Using this technique you can create circular and semi-circular text. As well, you can save the results and go back in later to change the text. 

That’s it!

 

Make Your Web Site Load Quickly!

posted by webmaster 8:51 AM
Tuesday, November 28, 2006

Do you want your site to load quickly? If it is your personal homepage, it may be a big deal to you. If you are trying to run a business, or offer people important information, this can be very important. If your front page takes a great deal of time to load into a browser, then you may want to do a little redesigning to increase the number of visitors that decide to stay at your site. 

First, remember that not everyone has a T1, cable modem, or ISDN connection to the internet. In fact, there are still a large number of surfers with modems less than 56K. So, as web designers we must see to it that our sites load as quickly as possible without losing anything important. 

Let’s start with the obvious bandwidth hogs: images and other media. My suggestion here is to take out every form of multimedia embedded in you front page except for images. Sure, a background song can be nice, but these sound files can take up a great deal of bandwidth, especially if the sound is a .wav file. (I made a 30 second .wav on my computer- It came out around 140K). Videos can be even more taxing, (1 MB or more at times) and should probably be avoided unless absolutely necessary. As a surfer, if I have to wait more than 10 seconds for something like this to load, I’m tempted to hit “Stop” or “Back”. So if you use these, keep the file sizes small (Probably 30-40K or less would be OK). Better yet, save them for a later page. 

Your images will be your next big worry. These can also get quite large, so caution is necessary when dealing with images. For starters, do not make an image any larger than you need it to be for the effect you desire. If you have an image that is 600 pixels x 600 pixels, your page could take forever to load. One of the easiest ways to reduce the file size of your image is to simply give the image smaller dimensions. Go to your image editing program, and resize or resample your image to make it smaller. You can also compress your images using special services on the web which reduce the file size of images for you, and let you choose the images that still look good once they are compressed. There are links to an image program, an image rendering tutorial, and image file size reduction services at the bottom of the article for you. 

After you have the images as compact as you can make them, you can save loading time on other pages by using one or more of the images from the front page on other pages. The image you loaded for the viewer on the front page will be in the browser’s cache, and will load instantly when it is called on your other pages! This will allow you to load other things you may need without needing to worry about the image again. 

Another trick you can use is to define the width and height in all of your image tags. This way, the browser knows how much space the image will use on the page, and will not have to adjust everything once the image starts loading. It will save a little time, and will also keep the page from jumping when an image loads. 

Finally, be sure your front page is as short as possible as well. A longer page can take a long time to load, even if it is all text. Put extra information on another page and use a link for people to go view it. You will save a little extra time, and maybe reduce clutter a little bit. 

Well, I am done thinking for today, maybe I’ll have a few more speed tips for you in a future article. Until then, have fun with your speed enhanced web sites! 

Recommended Reading
strong>GifWizard 
Offers a couple of free tests to see how efficient your images are, and has an image file size reduction area if you register with them. 

Web Site Garage 
You can check the loading time of your web site with their tune-up, and you can use their “Gif Lube” to give your images a smaller file size. 

JASC- Paint Shop Pro 
You can download a trial version of Paint Shop Pro as shareware to create and edit your images. If you decide you like it, you can also purchase the program from them. It is the best image program I have found other than the really expensive Photoshop. 

 

By John Pollock

How to Promote Your Artwork Online

posted by webmaster 7:00 AM
Tuesday, September 5, 2006

Awards are nice to receive after having put a lot of effort (or not) into your site. If you haven’t gotten one yet for your killer design, you are at the right place. You undoubtedly have seen several sites around the net showing off their nice, shiny awards. Then you wonder: “Why haven’t I got an award? My site is at least just as good!”. The truth is, you can’t receive an award if you don’t apply for one. Those other sites don’t get their awards straight out of nothing, they’ve applied for it!

There are numerous award sites available on the net, with most of them legitimate ones, and others which look more like link-exchanges. Some award sites only allow non-commercial sites, while others only allow corporate websites.

Read through the criteria of each award website carefully, some only accept non-frames sites, or disallow java-applets. A lot of people miss out on awards because they didn’t read the criteria fully.

If you were planning to get some extra hits with your newly acquired awards, you will probably need to have a superb site (a good site anyhow, to get an award), since the most prestigious awards are usually only showcasing the winner(s), which often leads to more hits. If you’re just planning to show off to your friends with your award, well then, you have the wrong attitude towards web designing, in my opinion.

If you haven’t won, don’t be discouraged. Web design can be fun and profitable, so don’t let it get you down, see it as a challenge to learn more and improve your site.

Here are some tips on getting yourself an award:

Don’t Spam the award site with numerous requests

No adult sites

Make sure the site is finished, so no “under construction” signs

Get your loading time down, nobody wants to wait an eternity for your website

No broken graphics and 404 errors

Have some content, unless you’re running a link-exchange site

Write out your name, website URL, title, etcetera out in Notepad, and just copy and paste everything in your browser, that saves you a lot of time if you’re applying for multiple awards

Some award sites to get you started:

Coolsiteoftheday.com – One of the most prestigious awards. If you win this one, you’ll get some hits for sure
Awardsites.com
NetGuide
USA Today
Lycos Top 5
GoldenWebAward.com

Well, this was my first piece of creative writing. I hope this was informative as well as a bit of entertaining (don’t want this to be a pain in the back to read) =).

By Kang He

Banner Design Tips

posted by webmaster 3:27 AM
Wednesday, August 2, 2006

Banner advertising is by far the most popular and widespread form of advertising on the Internet, almost every website has some form of banner advertising on it. There’s just no escaping the banner on the net.

Even though we have all read the news about the declining effectiveness of banners on the web, I still believe that with the right ‘ingredients’ banners can be a good source of visitors and income for most webmasters.

There are five of these ingredients that I’d consider the most important, using all or most of them will always enable you to get a higher click through for your various banners. I’ll list them and then continue to discuss each one in a bit more detail.

* Small file
* Call to action
* Animation
* Good ad copy
* Fake factor

1. Small File
This is one of the most important things you have to get right when designing a banner, if the .gif or .jpg file is large it will take a few seconds to download and by then the visitor might have scrolled down the page, meaning he or she doesn’t even get to see your banner. If people don’t see your banner they definitely are not going to click on it. So make sure your file stays below 10K, 15K at the absolute most, it’s sometimes hard to do, but if others can do it, we can do it too.

2. Call to Action
This is one of the easiest ways to increase the CTR (click through rate) of a banner. On this all the experts agree. Using a call to action simply involves having the words ‘click here’ or some other words such as ’sign up now’ or something similar.

My thoughts on why using a call to action increases the CTR include the fact that there is so much advertising off-line, such as TV, Radio, billboards etc. etc. With advertising on these off-line mediums, target audiences are generally just required to watch or read the ad. All online ads have a link and the purpose is to get people to click on the ad and visit the advertiser’s website. However, with the world being so used to off-line advertising, many people just see banners and think that’s it. They don’t realize that they are actually meant to click on the banner to find out more. That’s why having ‘click here’ or another call to action improves the effectiveness of a banner.

3. Animation
Banners with moving elements attract the eye a lot more than static banners do. The whole idea of designing banners is to grab the attention of website visitors. Using small animations helps do this. I say small because I don’t want you to go overboard and fill a banner with lots of animation. This is a bad idea. First, it increases file size and secondly it is generally annoying to people after a while, especially when they are trying to read an article or tutorial. If your banner annoys them, they will most likely just leave without clicking on it.

4. Good Ad Copy
This one is kind of a given, but you should always include good ad copy in your banner. Lots of fancy animation and pictures won’t entice visitors to click, they just grab a visitor’s attention. It’s the actual text that will get people wanting to check out your product. Try to emphasis the benefits, not features of your product or service. Tell people how your product will make their life easier. Keep your wording short and concise. If you can, use words that have been proven to attract people such as ‘free’,'proven’ and ’secret’.

5. Fake Factor
Many of the very successful banner ads of late have incorporated some kind of fake elements in them. There are various fake elements banner designers can use, such as fake scroll bars, fake text links, fake selection boxes, fake text boxes, and fake submit buttons to mention just a few. Banners with fake elements perform well because people think they are clicking on a link to go to another page on the current site (as in the fake text links) or they think they are clicking on a button. In fact, they are actually clicking on a banner with a picture of a button and text link.

These fake banners are made using the Print Screen button usually found on the right side of any standard keyboard. Simply open a webpage or application and press ‘print scr’, then crop the image around the button or scroll bar area (the area you want to fake) and then paste it into your banner. That’s it, you have fake elements in your banner. Alternatively, designers simply draw buttons, scroll bars etc. using their graphics program.

Well there you have it, the five most important pointers to remember when designing banners. I’d normally end the article now, but before we end, I want to talk about targeting your banner.

Always, always place your banner on sites that cater to your target audience (ie – the people most likely to buy your product). There’s no point putting a banner for a new golf club you sell on a site dedicated to software. Visitors to the site are simply not going to be interested and you’re just wasting your money. You should be aiming to place your golf banner on golf course websites like PGA.com and golf related sites. This way you are much more likely to make money. If you are not exposing your banner to your target audience, none of the above tips and tricks will help you.

By David Callan

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