Smart pay-per-click advertising can offer
immediate action on any site's marketing
initiatives. Web Crafts goes beyond the basics of
establishing these types of dynamic campaigns,
monitoring campaigns to ensure that each client's
budget is used efficiently and effectively with
returns that are measurable and meaningful.
PPC Campaign Research & Planning
Using client generated market information as a
guide, we research keywords, budgets, market
saturation and the probability for success. If the
likelihood of "owning" a desired word seems
unrealistic, we attempt to develop alternate
campaigns that can still provide the client with
Our staff works with you to develop online ad copy
that is reflective of the business; provides "hooks"
for potential visitors; and, stays within the set
copywriting parameters established by third party
Campaign & Bid Management
Where many do-it-yourself marketers fail is in
managing the campaign over the long-term to ensure
that goals continue to be met and remain within
budget. Web Crafts monitors each campaign,
identifying strengths and weaknesses while adapting
the campaign for ongoing success. We also review bid
prices to keep budgets and visibility balanced,
giving clients the biggest bang for their buck.
Should campaign data look skewed, we research the
history of click-throughs and attempt to minimize
the unwanted "noise" that a campaign can generate.
To gauge return on investment for any campaign, Web
Crafts utilizes a variety of conversion tracking
tools, both with third parties and through custom
applications. Tracking data is the best indicator of
how effectively a client's dollars are being spent
and how satisfactory the return on investment is.
There is no better time to contact Web Crafts
and explore the real-time influence a pay-per-click
campaign can have.