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Pay Per Click Advertising

Smart pay-per-click advertising can offer immediate action on any site's marketing initiatives. Web Crafts goes beyond the basics of establishing these types of dynamic campaigns, monitoring campaigns to ensure that each client's budget is used efficiently and effectively with returns that are measurable and meaningful.

PPC Campaign Research & Planning
Using client generated market information as a guide, we research keywords, budgets, market saturation and the probability for success. If the likelihood of "owning" a desired word seems unrealistic, we attempt to develop alternate campaigns that can still provide the client with directed traffic.

Our staff works with you to develop online ad copy that is reflective of the business; provides "hooks" for potential visitors; and, stays within the set copywriting parameters established by third party vendors.

Campaign & Bid Management
Where many do-it-yourself marketers fail is in managing the campaign over the long-term to ensure that goals continue to be met and remain within budget. Web Crafts monitors each campaign, identifying strengths and weaknesses while adapting the campaign for ongoing success. We also review bid prices to keep budgets and visibility balanced, giving clients the biggest bang for their buck. Should campaign data look skewed, we research the history of click-throughs and attempt to minimize the unwanted "noise" that a campaign can generate.

Conversion Tracking
To gauge return on investment for any campaign, Web Crafts utilizes a variety of conversion tracking tools, both with third parties and through custom applications. Tracking data is the best indicator of how effectively a client's dollars are being spent and how satisfactory the return on investment is.

There is no better time to contact Web Crafts and explore the real-time influence a pay-per-click campaign can have.


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